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Case Study : Data Processing and Tabulations for a Tracking Study
Evalueserve was required to tabulate data obtained from successive tracking studies for a marketing consultancy firm based in the US. The key objective of this project was to enable the client to evaluate product sales and marketing campaigns for end-clients in the media and entertainment industry. The client provided Evalueserve with the following inputs for the project:
  • ASCII data-file and data-map
  • Survey questionnaire in MS Word
  • Table specifications
  • Banner specifications
  • Weighting instructions
Evalueserve used Quantum to create the required tables and provided the client with output in MS Excel and Text format. The turn-around for the project was three days. Evalueserve expects to complete 100 distinct projects annually as part of this assignment.

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Please click here to view a typical tabulation screenshot
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