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Tabulations |
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Case Study : Data Processing and Tabulations for a Tracking Study |
Evalueserve was required to tabulate data obtained from successive tracking studies
for a marketing consultancy firm based in the US. The key objective of this project
was to enable the client to evaluate product sales and marketing campaigns for end-clients
in the media and entertainment industry. The client provided Evalueserve with the
following inputs for the project:
- ASCII data-file and data-map
- Survey questionnaire in MS Word
Evalueserve used Quantum to create the required tables and provided the client with
output in MS Excel and Text format. The turn-around for the project was three days.
Evalueserve expects to complete 100 distinct projects annually as part of this assignment.
Please click
here
to view the sample output for this case study
Please click here to view a typical
tabulation screenshot
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