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Case Study 1: Study for Identifying Potential Sales Opportunities

The client was facing stiff competition from a competitor in the ERP applications market. The client had launched a sales program, targeting companies that were using the competitor product. Evalueserve conducted a study to assist the client in its sales efforts. The objectives of this study were to:

Identify sales opportunities among users of the competitor product.

Identify other opportunities such as database applications used by those using the competitor product.

Evaluate satisfaction levels and pain points for those using the competitor product.

Evalueserve designed a questionnaire in conjunction with the client. This questionnaire was tested through a pilot following which; necessary revisions were made in the questionnaire to be fielded for the quantitative survey. The main quantitative survey comprised 350 telephonic interviews with Senior Management and IT Decision Makers at companies using the competitor product, in the APAC region. The data collected was cleaned collated and analysed to draw key insights.

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Case Study 2: Perception of X-level inside a cabin among consumers in Mexico, Italy and Australia

The project was conducted for a leading global technology company, involved in research, manufacturing and marketing of consumer and industrial products. The objective of the project was to gauge car owners’ awareness and interest in the concept of “cabin air quality” across Europe. The key information areas were:

Cabin Air Quality Issues
- How is interior comfort of a car defined?
- Are respondents aware of Cabin Air Quality (CAQ)?
Cabin Air Quality Technologies
- Are the respondents satisfied with the technologies that they currently use?
Receptivity to New Technologies
- How soon are the respondents likely to acquire technologies that can improve CAQ?

The Evalueserve data collection team conducted 15-20 minute telephonic interviews with 300 car users in Germany, France and the UK. The respondents were queried on factors that affect the air quality inside a vehicle. The information obtained through these surveys was analyzed as per the AIDA framework (Awareness, interest, decision and action). SPSS was used for determining statistical significance, correlation, cross-tabulation, frequencies and constructing interval estimates for population values. Based on the analysis, the most attractive market segments were identified in these countries. Evalueserve presented the result in the form a 180 page MS PowerPoint presentation.

Please click here to download the full case study.