Market Research Services
Evalueserve supports clients across the entire market research value chain. From
data collection to advanced analytics, the Evalueserve market research team is a
‘one-stop-shop’ for all your research needs.
- Data Collection
- Multi-lingual Quantitative CATI Surveys (B2B)
- In-depth Discussions (IDIs) with C-level executives and industry experts
- Online Surveys (B2B/B2C/Pharma)
- Complete Focus Group (FGDs) set-up in India
- Recruitment and Scheduling
- Data Services
- Data Processing and Tabulation (Quantum/SPSS)
- Advanced Analytics (Quantitative/Qualitative)
- Charting and Reporting
- Survey Programming and IT
- Survey Programming in mrInterview, ConfirmIT, Voxco, Perseus, CfMC
- Complex IT reporting tools, project trackers, automatic survey-administering tools
Market Research Solutions
In addition to comprehensive market research services, Evalueserve also partners
with clients in conceptualization and design of research instruments, sampling plans
and analysis frameworks. Experience gathered through a multitude of diverse projects
has enabled us to design several market research solutions covering a wide spectrum
of common research needs. These solutions are modular, customisable and extremely
cost-effective. Some topics covered by our market research solutions are as follows:
- Brand Perception Management
- Customer Loyalty and Experience
- Usage and Attitude
- Employee Motivation and Engagement
- Event Effectiveness
- New Concept Testing
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