Market Research Overview
Evalueserve is a full-service market research agency providing a range of services
and solutions to corporates and consulting companies around the world. With over
700 market research assignments covering various industries, regions, and business
issues executed in the last 5 years, we have the experience and expertise to help
you derive maximum value from research. Evalueserve combines a client-focussed approach
with robust project management to offer a unique experience to its clients. Some
of the strengths of Evalueserve’s market research team are as follows:
- 250+ interviewers; approx. 10% multi-lingual (French, German, Spanish, Italian,
etc.)
- Proven expertise in conducting research in BRIC countries (Brazil, Russia, India,
China)
- In-house CATI, Survey Programming, Data Processing and Analytics capabilities
- World-class market research infrastructure (IP telephony, latest tools)
- Experienced team comprising Economics/Commerce graduates, MBAs, Statisticians and
domain experts
Market Research Infrastructure
Our teams are equipped with the latest market research tools and supported by a
world-class IT set-up. The following are some salient features of the technology
and tools used by the market research team:
- Data Collection
- VOXCO
- In-house CATI system
- VoIP (2 Mbps IPLC Link from India to US) to avoid any latency
- CISCO IP Phones
- Survey Programming
- mrInterview
- ConfirmIT
- Perseus
- ASP/ASP.Net
- Robust and Secure Servers (with active back-up)
- Audio/video Streaming Technology
- Data Processing and Analytics
- Quantum
- SPSS Custom Tables
- Atlas.ti (Verbatim Coding And Text Mining)
- Smart PLS (Structural Equation Modeling)
- LISREL
- SPSS v12 and v15
- SPSS Conjoint
- SPSS Classification Trees
- SPSS Advanced Analysis
- SPSS Regression
- High-end IBM servers for processing large data sets and managing complex calculations/analysis
- Latest IBM/Lenovo and HP/Compaq workstations
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